Welcome to NURLUNE Jewelry (hereinafter "NURLUNE," "we," "us," or "our"). This Privacy Policy ("Policy") describes in comprehensive detail our practices concerning the collection, use, disclosure, transfer, and security of your personal information through our website located at nurlune.com ("Website"), as well as through interactions you have with us via phone, email, SMS/MMS text messaging, live chat, social media platforms, or any other channels (collectively, "Services").
We encourage you to carefully read this Policy in full to understand our practices and your rights. Your continued interaction with our Website or Services constitutes your agreement and consent to the terms herein.
At NURLUNE Jewelry, your trust and privacy are paramount. We pledge to handle your personal information with integrity, transparency, and the highest security standards. We do not sell, lease, trade, or rent your personal data to third parties for monetary consideration.
We do share certain online identifiers with advertising partners for interest-based advertising, which may be treated as "sharing" or a "sale" under California law. You can opt out at any time — see Section 9.
We collect information in three ways: what you give us directly, what is gathered automatically when you browse, and what we receive from trusted third parties. Each is set out below.
You may voluntarily provide us information during interactions, including:
Contact Information: Name, email, phone number, postal address.
Account Information: Usernames, passwords, account preferences.
Payment Information: Credit/debit card details processed securely through trusted third-party payment processors. We do not store full card numbers on our own servers.
Order Information: Items purchased, ring and bracelet sizing preferences, gift messages, and delivery instructions.
Communication Content: Emails, chats, texts, customer support queries, reviews, ratings, photos, videos, comments on social media, or other communications with us.
Referral Information: Contact details of friends or referrals (ensure you have consent before providing).
Identification Documents: Government-issued ID where required by law, for identity verification, anti-fraud compliance, or for secure deliveries.
We automatically gather technical and analytical data about your interaction with our Services, including but not limited to:
Device Data: IP address, browser type, device model, operating system, unique identifiers.
Usage Data: Visited pages, viewed products, timestamps, browsing duration, referring sites, clicks, searches, scrolling behaviour, and cursor movements.
Cookies and Pixels: Session and persistent cookies, pixels, tags, web beacons, and similar technologies (see Section 4).
Geolocation: Approximate geographical location derived from IP address, or precise location where you explicitly grant permission.
We may obtain additional data about you from authorised third-party services, including:
Social networks, when you interact with or connect through these platforms.
Marketing and analytics providers, to enhance and validate the information we hold.
Fraud prevention and credit reference agencies, to safeguard transactions and detect fraudulent activity.
We use collected information in a responsible manner, specifically to:
Process and fulfil your orders, including order confirmations, payments, shipping logistics, and customer service.
Conduct identity verification, risk assessment, and fraud prevention activities.
Personalise your experience through tailored recommendations, marketing communications, and promotions.
Measure and improve the performance of our Website, our products, and our advertising.
Send administrative information such as policy changes, security updates, order statuses, and support notifications.
Comply with applicable international and local laws, regulations, and legal obligations.
We and our partners use cookies and similar technologies for the following purposes:
Strictly necessary: Enabling cart, checkout, login, and security. These cannot be switched off.
Analytics and performance: Understanding how visitors use the Website so we can improve it.
Advertising and retargeting: Measuring campaign performance and showing you relevant ads on third-party platforms, including Meta (Facebook and Instagram) and Google.
Our advertising partners may receive a hashed version of your email address or an event identifier in order to match your activity across devices and measure conversions. This processing is described in Section 5.
You can manage cookies through your browser settings, through the cookie banner or preferences link on our Website, and through the opt-out mechanisms described in Sections 9 and 10. Blocking some cookies may affect how the Website functions.
We share your personal information responsibly and selectively, with the following categories of recipients:
E-commerce platform: Our Website is hosted on SHOPLINE, which processes order, account, and browsing data on our behalf in order to operate the store.
Payment processors: Secure, PCI-compliant providers that process your payment. We receive only a transaction result and limited card metadata (such as brand and last four digits).
Shipping and fulfilment partners: Carriers and warehouses that require your name, address, and phone number to deliver your order and handle returns.
Analytics providers: Such as Google Analytics, used to understand aggregate Website performance.
Advertising partners: Such as Meta Platforms and Google, used for campaign measurement and interest-based advertising, including through server-side conversion APIs.
Email and SMS service providers: Used to send transactional and, where you have opted in, marketing messages.
Legal requirements: Disclosures mandated by court orders, subpoenas, governmental requests, or to meet regulatory compliance obligations globally.
Fraud prevention: Sharing with financial institutions, law enforcement, or specialised providers to detect, prevent, and investigate fraud.
Business transactions: Data may transfer during mergers, acquisitions, divestitures, restructuring, or asset sales. Your information remains protected under this Policy.
NURLUNE Jewelry operates globally; therefore, your personal information may be transferred to and processed in countries other than your own, including the United States, Hong Kong SAR, and mainland China. These countries may have data protection laws that differ from those in your jurisdiction.
Where required, we rely on appropriate safeguards for such transfers, including the European Commission’s Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum, together with additional technical and organisational measures.
We deploy technical, physical, and administrative safeguards designed to protect your personal information from unauthorised access, alteration, disclosure, or misuse. Our measures include:
SSL/TLS encryption on all transactions and data transfers.
Secure and compliant payment gateways; we do not store full payment card numbers.
Access controls limiting staff access to personal data on a need-to-know basis.
Regular vulnerability assessments and security reviews.
Training of our staff on data privacy and security practices.
However, no system or technology is completely secure. We urge you to practise responsible password management and to notify us promptly of any unauthorised activity on your account.
Subject to your local law, you have control over your information, including the rights to:
Access, update, correct, or request deletion of your personal data.
Object to processing, or request restriction of processing, in specific circumstances.
Withdraw consent for marketing communications at any time.
Request information regarding the categories of data collected, their sources, purposes, disclosures, and our retention practices.
Receive a copy of your data in a portable format.
To exercise any of these rights, email help@nurlune.com. We will verify your identity before acting on a request and will respond within the timeframe required by applicable law. You will not be discriminated against for exercising your privacy rights.
You can unsubscribe from marketing email at any time using the link at the bottom of any marketing message. If you have opted in to SMS marketing, reply STOP to any message to opt out, or HELP for assistance. Message and data rates may apply. Opting out of marketing does not stop transactional messages about your orders.
If you are a California resident, you have the right to:
Know the categories and specific pieces of personal information we have collected, the sources, the business purpose, and the categories of third parties to whom it is disclosed.
Request deletion of your personal information, subject to legal exceptions.
Request correction of inaccurate personal information.
Opt out of the "sale" or "sharing" of your personal information for cross-context behavioural advertising.
Limit the use and disclosure of sensitive personal information.
We do not sell personal information for money. However, our use of advertising cookies and pixels may constitute "sharing" under California law. To opt out, use the "Do Not Sell or Share My Personal Information" link in the footer of our Website, or email help@nurlune.com with the subject line "Do Not Sell or Share." We also honour Global Privacy Control (GPC) browser signals.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
An authorised agent may submit a request on your behalf with proof of authorisation.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to access, rectify, erase, restrict, and object to the processing of your data, as well as the right to data portability and the right to lodge a complaint with your local supervisory authority.
We process your personal data on the following legal bases:
Performance of a contract: To process and deliver your order and provide customer service.
Legitimate interests: To secure our Website, prevent fraud, and improve our products and services.
Consent: For marketing communications and non-essential cookies. You may withdraw consent at any time.
Legal obligation: To comply with tax, accounting, and other legal requirements.
Our Services are intended for adults. We do not knowingly collect personal information from children under 13 (or the minimum age required in your jurisdiction). If you believe a child has provided us with personal information, contact help@nurlune.com and we will delete it promptly.
We retain your information only for as long as required to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records are typically retained for the period required by tax and accounting law. Marketing data is retained until you withdraw consent or after a prolonged period of inactivity. We periodically review our retention periods.
We periodically update this Privacy Policy to reflect changes in our practices, legal requirements, and customer feedback. The "Last updated" date at the top of this Policy indicates when it was last revised, and material changes will be posted clearly on our Website.
For further information, privacy inquiries, or to exercise any rights described herein, please contact:
Email: help@nurlune.com
FLAT 19B, 10/F, LIVEN HOUSE, NO.61-63 KING YIP STREET, KWUN TONG, HONG KONG
We appreciate your trust and confidence in NURLUNE Jewelry and are committed to maintaining the highest standards of privacy protection for our customers worldwide.
NURLUNE Jewelry is operated by AIMI JEWELRY FOREIGN TRADE LIMITED.
Email: help@nurlune.com
Registered address: FLAT 19B, 10/F, LIVEN HOUSE, NO.61-63 KING YIP STREET, KWUN TONG, HONG KONG
We reply to all enquiries within 24 business hours.
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